Dana Anderson is the Interactive Media Manager for the North Dakota State College of Science. She received a bachelor's degree in Mass Communications from Minnesota State University, and a master's degree in Communications from North Dakota State University. Dana's background includes work as a newspaper reporter and publications manager.
At North Dakota State College of Science (NDSCS), we began searching for a mobile solution in early2011. We knew that we needed to develop a mobile app that would not only serve our on-campus users, but also help enhance student recruitment efforts. Barbara Spaeth-Baum, our Executive Director of NDSCS Marketing, emphasized that it was important that the app include features that prospective students could use to learn more about NDSCS, along with the tools that are important for our current students on campus.
Released in September 2011, NDSCS Mobile featured a mix of modules useful to current and prospective students such as Tours, Videos, Photos and Events. Six months after debuting NDSCS Mobile, we released a second version with a few new modules that were developed based on user requests and an updated recruitment strategy.
Version 2.0 of our app has taken both on-campus and off-campus user experience to a whole new level with Places, Augmented Reality and Enhanced Tours. With a tap, Augmented Reality takes iPhone users from the traditional map view to a real-world view of campus that has been enhanced by computer-generated data. On campus, the feature displays annotations with building details and walking times toother campus locations, and even hours of operation of places nearby with their dining menus.
For users off campus, the Enhanced Tours feature has made our remote campus tours even more interactive than before. The background audio, video and images at each stop help to simulate the on campus experience, no matter where they are. Users can toggle between the Map and List view, allowing them to follow the pre-determined tour route or jump around to their choosing.
Today, NDSCS Mobile is an integral component of our student recruitment campaign and everyday life on campus. “Whether the user 100 miles away taking an interactive tour or is a seasoned student, NDSCS Mobile offers totally new and exciting ways to explore campus,” said Spaeth-Baum.